Portugal looking to boost tourism from China

• 10 April, 23

Before the pandemic Portugal received almost 400,000 Chinese guests and the authorities are looking to improve this number.

The main objective of Turismo de Portugal, for the Chinese market, “is to increase the length of stay of tourists in Portugal and encourage travel throughout the country, in addition to Lisbon”.

The head of Turismo de Portugal added that “we are pleased to know that China can finally resume international travel for leisure reasons and following the recent announcement by the Chinese Ministry of Culture and Tourism, Portugal was included in the list of countries that are authorised and can receive Chinese tourists”, out of a total of 60 countries.

Importance of Zhejiang

Zhejiang, according to Lídia Monteiro, is the Chinese province that brings the most tourists to Portugal. Incidentally, the head of the Chinese delegation, the first-level inspector of the Department of Culture and Tourism in that region of China, Liu He, pointed out that 35 percent of the Chinese who visited our country in 2019 are from Zhejiang Province.

“One of the main contributions to bringing the two countries closer is the direct flight between Hangzhou, capital of Zhejiang Province, on the east coast of China, and Lisbon, which is operated by Beijing Capital Airlines”, said the director of Turismo de Portugal, adding that the airline announced very recently that it would now increase air connectivity to two direct weekly flights, thus connecting the two cities in just 13 hours, on Thursdays and Saturdays, without a stopover.

Cre: Portugalnews