Lisbon invests €6 million in tourism promotion

  • 5 July, 22

The Lisbon Tourism Association (ATL), in partnership with companies in the sector, will invest €6.1 million this year in promoting tourism in the region.

Targeting foreign markets

According to Vítor Costa, most of the planned investment is being directed towards marketing and sales plans for companies in foreign markets (three million euros), including participation in international events, online campaigns and promotion and sales actions.

The marketing and sales plan in the domestic market, on the other hand, includes a value of 392 thousand euros and “is aimed at the tourist centers to be promoted or under development defined in the strategic plan” (Tejo, Costa da Caparica, Arrábida and Mafra), as well as to “the transversal products, such as surf, sun and sea, golf and nature”.

Here we intend to give a boost to less developed areas of the Lisbon region”, justified Vítor Costa, adding that 14 applications were approved, with the participation of 18 companies, and that the program “is still open”.

Cre: Portugalnews

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