Greek Hotel Revenues Up 7.7% in First Nine Months of 2025

• 23 November, 25

Greece’s hotel sector continued to post steady growth in 2025, with revenues rising by 7.7 percent year-on-year in the first nine months, according to the latest Greek Hospitality Industry Performance report by GBR Consulting.

According to the data, resorts led the performance, posting the strongest gains in room revenue, while Athens and Thessaloniki showed mixed but stable trends.

Athens: Growth stabilizes after strong start

Athens hotels recorded a solid first quarter, followed by a mild slowdown during spring and summer. Occupancy rates fell slightly in the second and third quarters (down 1.3 and 1 percent respectively), closing the nine-month period up just 0.3 percent year-on-year.

Average daily rates (ADR) rose 2 percent, supported by modest quarterly increases, while revenue per available room (RevPAR) grew 2.3 percent, indicating a period of stabilization following several years of rapid recovery and rate growth.

Thessaloniki: Price increases drive performance

In Thessaloniki, hotel occupancy reached 2.4 percent higher than the same period last year, while room rates climbed 4.2 percent. This pushed RevPAR up 6.7 percent for the January–September period.

GBR Consulting noted that demand in the city remained strong despite fluctuations in quarterly performance, with higher pricing helping to offset dips in occupancy.

Resorts: Revenue growth outpaces occupancy

Across Greece’s resorts, occupancy dipped 0.5 percent in the nine-month period, but room revenue per occupied room (POR) jumped 8.8 percent, and overall RevPAR rose 8.2 percent.

The data suggests that resort properties continued to benefit from extended seasons and premium pricing, reinforcing Greece’s position as a long-season, high-value tourism destination.

Overnights and broader trends

Total overnight stays between January and August increased across all accommodation types: 1.8 percent in hotels and campsites (reaching 89.5 million) and 4.1 percent in short-term rentals such as Airbnb (27.6 million).

Citing data from the Hellenic Statistical Authority (ELSTAT), GBR’s report noted that arrivals and overnights at short-term rentals have grown at a faster pace than at hotels and campsites, which represent about 79 percent of arrivals and 76 percent of overnights. Within the hotels and campsites segment, campsites represent less than 2 percent.

GBR Consulting’s report draws on a nationwide sample of 3- to 5-star hotels, representing 1.7 billion euros in net revenues through September.

Cre: Greek Travel Pages