Greek Tourism Reaches €23bn in Revenues in First Eleven Months of 2025

• 29 January, 26

Greece welcomed more than 36.6 million visitors in the first eleven months of 2025, generating just over 23 billion euros in travel receipts, according to Bank of Greece data, with stronger revenues supported not only by higher arrivals but also by increased average spending per trip.

A particularly strong November further reinforced signs of demand extending beyond the traditional peak season.

Tourism performance in the first 11 months of 2025

Between January and November 2025, travel receipts rose by 8.9 percent year-on-year to 23.0 billion euros, while inbound travel increased by 4.6 percent to 36.7 million visitors.

According to the data, the faster pace of revenue growth reflected a rise in average expenditure per trip, which helped offset more moderate gains in arrivals.

During the same period, the travel balance posted a surplus of 19.94 billion euros, up from 18.62 billion euros a year earlier. Net receipts from travel services continued to play a significant role in offsetting the goods trade deficit and supporting overall services exports, according to the central bank.

Key source markets and revenue contribution

Germany and the United Kingdom remained Greece’s largest source markets in revenue terms. Receipts from Germany rose by 2.4 percent to 3.72 billion euros, while revenues from the UK increased by 17.0 percent to 3.66 billion euros. France and Italy also recorded gains, with receipts rising to 1.32 billion euros and 1.26 billion euros respectively.

From outside Europe, the United States continued to be a key long-haul market, with travel receipts increasing by 8.5 percent to 1.66 billion euros. Russia’s contribution, while comparatively limited, showed an uptick, with receipts reaching 23.8 million euros over the eleven-month period.

Arrivals data broadly mirrored these trends, with Germany and the United Kingdom leading inbound travel volumes, supporting the overall rise in receipts.

Strong November supports full-year momentum

November delivered particularly strong results, with travel receipts increasing by 27.7 percent compared with the same month in 2024, while inbound travel rose by 9.7 percent. The data point to higher spending per visitor during the month, reinforcing the broader trend observed throughout the year.

The solid November performance places full-year tourism revenues close to the level that had been anticipated before the end of 2025, based on market expectations at the time.

Overall, the eleven-month results build on the momentum seen through October, pointing to a year marked not only by sustained demand but also by improved revenue quality, as higher spending complemented steady growth in visitor numbers.

Cre: Greek Travel Pages