PM: 2025 a Record Year for Greek Tourism as Revenue Reaches €23.63 Billion

• 10 March, 26

Greek Prime Minister Kyriakos Mitsotakis described 2025 as a record year for Greek tourism, citing travel receipts of 23.63 billion euros and revenue growth that outpaced the rise in visitor numbers.

In a weekly review post on Sunday, Mitsotakis said that “2025 was a record year, with travel receipts reaching 23.63 billion euros”, marking an increase of 2 billion euros over the previous record set in 2024 and 5.5 billion euros more than in 2019.

According to the figures referenced by the prime minister, tourism revenue rose by 9.4 percent year-on-year, while international arrivals increased by 5.6 percent.

“We achieved nearly double the increase in revenue compared to the rise in visitor numbers,” he said, pointing to what the government views as an upgrade in the quality and spending capacity of travelers choosing Greece.

The country welcomed 38 million visitors in 2025, compared to approximately 34 million in 2019. Germany, the United Kingdom and the United States were among the strongest source markets, generating nearly 9.25 billion euros in travel receipts.

Mitsotakis also highlighted progress in extending the tourism season beyond the traditional summer peak. In December 2025, arrivals increased by 49 percent compared to the same month in 2024, while receipts rose by 33 percent year-on-year, suggesting continued momentum in off-season demand.

The data, as presented by the Greek PM, places 2025 above pre-pandemic levels and reinforces tourism’s role as a key pillar of the Greek economy, amid broader efforts to diversify the country’s tourism offering beyond the traditional “sun and sea” model.

Cre: Greek Travel Pages