Hotel Investment in Portugal: A Long-Term and Stable Opportunity?

• 9 April, 25

According to the European Hotels Investor Intentions Survey 2025 by CBRE, hotel investment is increasingly being recognized as a long-term and stable asset class, with Portugal now ranking as the third most attractive destination in Europe for hotel investment — on par with the UK and just behind Spain and Italy.

The report shows that over 90% of investors plan to maintain or increase their capital allocation to the hotel sector, signaling strong confidence in its long-term viability. This optimism is driven by competitive returns and consistent outperformance compared to other asset classes, making hotels a preferred choice for stable income and sustainable growth.

Lisbon, for the first time, has also made it into the Top 5 most attractive European cities for hotel investment, highlighting the increasing appeal of Portugal’s urban tourism markets.

Despite geopolitical uncertainties, investor sentiment remains bullish. CBRE emphasizes that the imbalance between demand and supply in Europe continues to create opportunities for strong returns, especially in top-performing markets like Portugal. Investment volumes in the sector grew by 34% year-over-year, the largest increase across all asset classes.

Duarte Morais Santos, Director of Hotels at CBRE Portugal, noted that the Portuguese hotel market is consolidating its reputation as one of Europe’s most dynamic, fueled by resilient tourism demand and a maturing hospitality landscape. Portugal’s jump of four positions in the ranking underscores its stability, resilience, and potential for long-term growth.

Cre: theportugalnews