August Short-Term Rental Demand in Greece Up 12%, Marking Strong Summer End

  • 22 August, 25

Building on the optimistic start to summer 2025, Greece’s short-term rental market maintained momentum in August, posting a strong increase in demand, according to a recent report by analytics firm AirDNA.

Data shows that demand for Greek Airbnb-style accommodation rose 12 percent year-over-year compared to August 2024. Greece’s short-term rental sector posted modest but steady growth across all key performance indicators at the start of the season.

Between January and June 2025, the country accounted for roughly 3 percent of all available short-term rental listings in Europe, placing it among the smaller but still noteworthy markets, alongside Croatia.

In June 2025, available listings rose about 6 percent, reflecting a mild expansion in supply. Demand approached 10 percent, while occupancy rates edged up by 3 percent. Greece’s performance was stable but fell short of the double-digit gains recorded in other European destinations, including France and the Czech Republic.

Despite its modest growth, Greece ranks among Europe’s five most expensive short-term rental markets for summer 2025, according to earlier AirDNA data. The average nightly rate stands at 220 euros—just below Spain at 223 euros.

Summer 2025 ends on a strong note

Across Europe, August remains the peak month for short-term rental demand, but booking patterns point to shifting traveler preferences—especially toward lesser-known Eastern European destinations.

Kosovo and Moldova, which saw fewer than 5,000 nights booked in August last year, have nearly doubled those figures. Other markets in the region—including Poland, Bosnia-Herzegovina, and North Macedonia—are reporting annual booking increases of over 30 percent.

Meanwhile, Estonia, Lithuania, and Norway saw August bookings climb by 20–30 percent, while growth in Southern markets such as Italy and Spain remained more modest, at 10 percent or less.

Cre: news.gtp.gr

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